My passion is to energize creative teams to develop fresh, memorable marketing campaigns for acquisition, retention, lifecycle, engagement, and cross-sell.

A true jack-of-all-trades, I’ve worked on product illustrations for tech packs, designed fabric patterns, garment branding and hang tags, developed websites, planned/executed multiple catalogs, organized and styled photoshoots, went on press checks, retouched and corrected thousands of photos, and launched product releases through omni-channel campaigns. Additionally, I’ve developed unique brand identities and honed my lettering skills. 

On the Ops side, I’ve managed simple to large-scale complex projects including the launch of a redesigned mobile app, improved creative workflows, established component-based libraries for quicker turnarounds, and executed and planned resources for marketing strategies. Facilitating cross-team collaboration, I’ve partnered with internal content, design, social, paid media, SEO, conversion, automation, personalization, and UI/UX teams, along with global factories and distributors, to optimize production processes and ensure consistent branding.

Regularly recognized for my ability to remain calm under pressure and reprioritize with a moment’s notice, I utilize my practical experience in all aspects of marketing, branding, and design. The teams I’ve worked with refer to me as the “glue that keeps everything together” and “brand bulldog”.

Honestly, I just like to get $%@! done.

• ART DIRECTION

• PRINT & DIGITAL DESIGN

• BRAND STRATEGY

• MARKETING CAMPAIGNS

• PROJECT MANAGEMENT

• TYPOGRAPHY

• CATALOG PRODUCTION

• DIRECT MAIL

• ILLUSTRATION

• PACKAGING DESIGN

• VIDEO/PHOTO SHOOTS

• PHOTO POST-PRODUCTION